Video marketing for Realtors is the newest form of online marketing. The virtual tour, so popular in the real estate market in past years , is now considered outdated. The ever-increasing number of folks with access to online video 24/7 has put video in high demand. If you’re not already sure it’s time to switch to video for all your real estate listings, you will be after reading this list!
1. Video invokes an emotional response.
You provoke a more emotional response from viewers by setting the tone with music and narration – effectively telling a story with each property that home buyers can connect with. You can highlight the surrounding locality, nearby schools, parks and even attractions in the city it’s located in.
2. Video is standard online these days.
Studies have shown that visitors stay at websites that contain video much longer than those without video! Holding your visitor’s attention can help boost sales.
3. Video is interactive.
Home buyers can look for videos with specific attributes , fast-forward through them, pause them, and rewind them. They can share them with friends and family via email, social media sites like Facebook, Twitter and YouTube, even put your videos on their own sites, creating internet awareness for your properties .
4. Marketing your properties through video will leave your competitors behind .
Using cutting-edge methods and internet marketing savvy will show your clients and potential clients that you’re up-to-date and staying on top of trends.
5. Your clients will love it!
Not only will they realize you’re expending maximum effort to highlight their property, they’ll tell their friends, spreading the word about you!
6. Big-Ticket Properties Deserve the Best Marketing!
Buyers and sellers of high-end properties especially, will expect and deserve nothing less than the most up-to-date marketing tools available. They know the importance of making a good first impression and will accept nothing less than the best from their real estate broker.
7. Video is Affordable.
DIY’ers can buy a good digital video camera for approximately $200. Editing software costs anywhere from free to several hundred dollars. Filming and editing does take time and skill, however. For more professional, polished video, visit Home Video Studio – Portland to view our services. We have several video packages available, with and without hosting and marketing, and we’d love to talk to you about your needs!
